Sigma has announced the release of its new Sigma 35mm f/1.4 DG HSM lens, a fast maximum aperture, prime wide angle lens. This lens is the first of its new branded “Art-Series“ product line up, which by itself helps to redefine and unleash the expressive and unbeatable performance to bring in the artist in you. Sigma has recently decided on rethinking their range of interchangeable lenses into three product lines. Each line has its own clearly defined concept, and every lens developed here on will be assigned to one of these lines. Sigma’s new product lines are going to redefine the way you relate to photography. The lens is available for Sigma, Nikon, Canon & Pentax DSLR’s and is compatible for both full frame and APS-C camera. The lens has a sporty look with a silver “A” badge on the barrel.
Sigma have developed a special software (SIGMA Optimization Pro) that can update the lens firmware and adjust parameters such as focus . Using special USB Dock, the user will be able to connect the lens to their PC, and, using easy-to-operate on-screen controls, fine-tune focus and adjust other parameters to suit their personal preferences at the luxury of sitting at home.
Sigma reveals this lens at low apertures, for example can perform like a wide-angle lens, while if it’s opened up to f/1.4, it will give the background a pleasing bokeh effect and make the subject pop like a mid-range telephoto lens. What makes this lens so desirable is the wide scope it provides for artistic expression.
You can read more on the lens construction and technical specs here [link]. Sigma US announced the price tag of $899.
The good news is this remarkable lens will be available in Kuwait by the beginning of December exclusively in AAB stores at a truly competitive price of 239.950 KD.
