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Tag : Sigma

Sigma DP Quattro series announced

sigma_dp2Sigma DP Quattro has been officially announced recently, it’s the next generation of its DP series of APS-C sensor, fixed focal length cameras after the revolutionized Sigma DP2 Merrill. The Sigma dp Quattro has turned many heads with its radical design that incorporates the new Foveon X3 direct image sensor paired with the newly developed TRUE III (Three-layer Responsive Ultimate Engine) image processing engine to deliver high-definition, 3D-like photographs with outstanding rich color details.

Sigma  DP (dp1, dp2 & dp3) Quattro series comprises three fixed focal length cameras, each of which features a different basic focal length for a different fundamental photographic approach: the wide-angle dp1 Quattro at 19mm, the standard dp2 Quattro at 30mm, and the medium telephoto dp3 Quattro at 50mm (respectively equivalent to 28mm, 45mm, and 75mm on a 35mm lens). Moreover, the three models share an exciting new camera body that brings out the best performance from the lens and image sensor.

The dp2 Quattro (featured here) with a solid and lightweight magnesium body has 29 million high resolution effective pixels (The Quattro sensor uses three layers to detect color information, top layer captures 19.6 million pixel resolution, with lower two layers capturing 4.9 million pixel resolution each) with a fixed 30 mm f/2.8 lens, improved optics with auto-focus performance and better high  ISO capabilities than its Merrill predecessors.

The Camera has already acclaimed the Best Design award in the Technical & Design category at the TIPA Awards 2014.

Sigma dp2 Quattro Camera images

The price and availability date are yet to be announced, sure AAB world shall have it here in Kuwait on it’s release.

Check the official announcement [here]

Sigma unveils the new 35mm f/1.4 DG HSM lens

Sigma has announced the release of its new Sigma 35mm f/1.4 DG HSM lens, a fast maximum aperture, prime wide angle lens. This lens is the first of its new branded “Art-Series product line up, which by itself helps to redefine and unleash the expressive and unbeatable performance to bring in the artist in you. Sigma has recently decided on rethinking their range of interchangeable lenses into three product lines. Each line has its own clearly defined concept, and every lens developed here on will be assigned to one of these lines. Sigma’s new product lines are going to redefine the way you relate to photography. The lens is available for Sigma, Nikon, Canon & Pentax DSLR’s and is compatible for both full frame and APS-C camera. The lens has a sporty look with a silver “A” badge on the barrel.

Sigma have developed a special software (SIGMA Optimization Pro) that can update the lens firmware and adjust parameters such as focus . Using special USB Dock, the user will be able to connect the lens to their PC, and, using easy-to-operate on-screen controls, fine-tune focus and adjust other parameters to suit their personal preferences at the luxury of sitting at home.

Sigma reveals this lens at low apertures, for example can perform like a wide-angle lens, while if it’s opened up to f/1.4, it will give the background a pleasing bokeh effect and make the subject pop like a mid-range telephoto lens. What makes this lens so desirable is the wide scope it provides for artistic expression.

You can read more on the lens construction and technical specs here [link]. Sigma US announced the price tag of $899.

The good news is this remarkable lens will be available in Kuwait by the beginning of December exclusively in AAB stores at a truly competitive price of 239.950 KD.

Mega Deal on Sigma Lens

Mega Deal on SigmaAAB International Photographic Co. is a photography specialized company with an array of exceptional showrooms distributed throughout the state of Kuwait. They have over 30 years of experience catering to the photographic needs.  AAB has recently acquired the SIGMA product agency here in Kuwait, other than other famous brand which the company already owns. The company vision is impressive and their slogan is quite inspirational “We Rule the Photography World”.

AAB are official distributors for Nikon and Canon Products, Agents for Sigma Lenses, Orkio Bags, Integral Memory Cards, Phottix photo accessories, Praktica Camera, Rollei Cameras. They also sell all types of accessories including battery Grips, Filters, Bags, Tripods, Batteries, Lens caps, Flashes, Flash Triggers, Memory Cards, etc. In addition the Services department, that has all kinds of photo finishing services, digital prints, enlargements, mounting, Converting VHS to DVD their Photo gifts department assist you to print picture on Mugs, Tshirts, plate, pillow, puzzle, calendars. These whole streamline of products make AAB an official Photographic store.

AAB is planning for a real market capture, offering the best deals on all SIGMA product as well on other camera brands and accessories. Their latest 1 day (15th March, 2012 ) deal on Sigma products shall offer almost competitive price to the Amazon store. Mr. Ahmed Burghul, Business Development Manager at AAB is quite positive and feels the initiative taken by the company shall offer photographers the value for their money and in a way assist to continue their hobby. He further goes on to inform that AAB will soon release the Nikon D800 in Kuwait which was recently announced by Nikon.

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