Nikon Corporation celebrates the 80th anniversary of the launch of its NIKKOR photographic lenses this year.

In commemoration of NIKKOR’s 80th anniversary, Nikon hopes to strengthen and increase awareness of the historic and reliable NIKKOR brand with various promotions in 2013. The first step toward achieving this objective is the creation of a NIKKOR 80th anniversary logo that will be used in Nikon product brochures, advertisements, and various other forms of communication. The anniversary logo will embody NIKKOR’s image of taking the lead in every age based on optical technologies developed over its long history.

NIKKOR’s history began in 1932 with Nikon’s (then Nippon Kogaku K.K.) registration of the NIKKOR trademark, soon followed in 1933 with the first shipment of Aero-Nikkor aerial photographic lenses. Since then, Nikon has continued to develop lenses for both film and digital cameras. Always loaded with cutting edge optical technologies of the times, NIKKOR has grown to be a brand known for high-performance lenses.

In celebration of its 80th Anniversary, Nikon has released a special video to show behind-the-scenes look on its lens manufacturing process. The video follows the process from creating the glass through to the final assembly. To read more on the brand history, click [here]

NIKKOR 80th Anniversary Special Movie