Two photo enthusiasts at the world-famous three day-long annual Amelia Island Concours d’Elegance exotic car festival began bidding against each other for the chance to own an ‘Ultimate luxury’ olive wood-handled Lunar camera, crafted by the iconic camera brand. When the bid reached $28,000 neither party wanted to lose out on a Lunar, so a deal was struck for an extra camera to be auctioned – for a joint record-busting price that raised a total of $54,500 for a spina bifida charity.
The deal also included a unique set of Classic Motorsport photographs shot over decades with a Hasselblad camera by Concours Show founder and chairman, Bill Warner. Warner said: “Hasselblad is simply the ultimate camera. It’s the Mercedes-Benz, the Porsche and the Ferrari of cameras, all in one.
Michael Hejtmanek, President of Hasselblad Bron Inc. said: “We knew our new, retro-look Lunar range was compelling – especially the rich-veined olive wood edition with its advanced technology and supreme ergonomics – but for a pair of them to raise $54,500 for Spina Bifida Jacksonville at this auction is just outstanding.”
The Lunar Limited Edition is available to only 200 pieces worldwide featuring a bold red Italian leather grip with yellow gold top plate, the Lunar Limited Edition from Hasselblad is the ultimate good fortune indulgence.
However I personally feel it was still an extravagantly ridiculous shopping, not much information regarding to the Photo enthusiasts has been published yet.
